Dear Musician,

This is a story of two Birmingham musicians. I won't tell you real names because it'd be unfair to show up the poor guy who didn't launch successfully. These two guys are both on my newsletter lists, so in order to write this page factually, I was able to speak with them on the phone to get their exact actions.

Both of them released their album in July this year. A few days apart, but no major events coincided with either of them.

The first person... the only promotion of his album was in the four weeks prior to his launch (four weeks is not good enough). During this four weeks, he sent out one press release that simply said he was launching an album (that's not how you send out a release!) which resulted in nothing, and he emailed his friends to let him know (if you want more sales, telling just your friends won't do!). When launch day came around, all he did was put up a banner saying he's offering his CD for £2 less than the normal price. That was his offer.

I bet you can see now why this guy only sold 17 CDs on his launch day. (Actually, I think 17 is pretty good considering what he did...)

Onto the next guy... his album launch had 4 months worth of promotion behind it. Not particularly about the new album, but about himself. Getting people to taste existing music and subscribe to his free newsletter. He was getting the word out. He was playing gigs and getting people talking about him. He played a more than average number of gigs just for this short period.

He used his friends to promote to their networks and so forth. He devoted time and trust into his work, knowing it'll work. His list had 7500 musicians come launch day. He sold 967 CDs - that's more than brilliant for a 7500 list. He built up trust and a strong relationship with most of his subscribers and his launch day special deal was irresistible. Even I bought his CD too.

I think the question to ask you now is:

It's a funny ol' story. Here at the office, we hear of it every week through the e-mails we receive, the magazines we subscribe to and speaking to different reporters.

The story is always the same from the musician: "How comes I didn't manage to sell more than 30 CDs on launch day? What have I done wrong?"

It's a saddening story that follows, as far as I hear from music media reporters. The story of how the musician in L.A. manages to sell less than 25 CDs on the launch day after drumming up a little bit of interest. And then, he suffers a major shock, frustration and setback and his confidence drops.

You know what I mean, right?

The record launch didn't go as they anticipated, or at least wished for it to go. They didn't get the promotion they desired in the week of the launch. They didn't have enough people to promote the CD too. They didn't make their money.

If you have ever been in a position where you've been so excited about a CD of yours and you haven't sold as many as you wished on the first day, in the first week and since then, then I understand your frustration and distaste of the music sales market.

If you let me, I want to show you the way to rollout your music record so that it's launch is highly successful and profitable for you. I also want you to have fun crafting and executing your launch.

As a result of this, over the last two weeks, I've been churning out all sorts of ideas, finally putting strategies onto paper and waking up in the middle of the night because something so powerful came to me in my sleep. Altogether, I've been putting together a simple-to-follow blueprint for you called -

The Music Record Launch Process

This is the deal... I am not some marketing magician. I'm just an ordinary musician who's been fortunate to find the right mentors to teach me some amazing stuff that I feel honored to know share with you.

I just stumbled onto this discovery starting almost five years ago - what has become the Music Record Launch Process. Since then I have continually worked away... refining it, adding to it, perfecting it. And the result is a method, a system, a FORMULA that I have applied with my clients to make their launches very successfully over and over.

Just think about this. IMAGINE it. What if I could show you:

	How to decide on how many months prior to launch you need to start taking action on generating interest and new fans for your release?
	A way to get your friends talking about you to their friends and so on?
	A way to gather testimonials, even before your CD is ready?
	A few ways to start generating buzz in your local community?
	How to create a timeline for getting the launch complete?
	A way to easily triple your sales on launch day?
	A way to get free items to offer as bonuses with your CD?
	A way to create irresistible profit-pulling offers for your pre-launch special?

If you are interested in this, plus much more, then I want you to take note of this. Here's what you could be learning in the next few minutes:

Discover what pre-launch activities need to take place Example emails to use for pre-launch interest generation How often you should write press releases about your band and how early in the launch timeline you need to begin How to select what topic to write about in your press release in order to get maximum attention from reporters and editors Examples of storylines that will definitely capture the editor's attention Discover my simple six-step process to writing a press release (added bonus: this was not meant to be included in the scope of this report) How to set up launch day partnerships and viral networks Example templates for your friends to use How to increase interest about you at your gigs How to use blogging to generate interest for your new music Why it's important to know how many CDs you want sold Discover what an Ultimate Record Launch is and why you need to have one! How to create irresistible offers for your launch days Discover why you need to create irresistible offers Understand how the CD needs to have higher perceived value for a successful launch otherwise you just won't sell Discover some interesting ways to increase perceived value Discover why your pre-launch offer needs to be cheaper than the actual launch day special deal A great example of a full pre-launch offer that'll pull the profits in Learn some ways in which you can decrease risk How to automate your payment and confirmation system for the flood of sales you're about to receive How to use a launch party to spread the word Discover the real purpose of having launch parties Learn why launch parties are important components of a new release 10 creative ideas for a launch party Seven quick steps to organising your very own launch party How to organise your timeline plan to set up your launch

"I've already launched my album..."

How did the launch go?

If you were successful selling more than 600 CDs, then congratulations. This report Launch Process won't be as beneficial to you.

If, however, it didn't go as well as you hoped and you know you can do better, don't worry, you don't have to go and create a new CD, consider doing a Re-Launch!

Re-launch your music record into the world bigger and better this time. If you're interested, then this report applies to you.

If you're avoiding this just because you feel it won't work and you haven't tried it, ignorance costs you money. Unfortunately, we all start out in ignorance and so that's why we spend a lot trying to rectify it all by learning.

I have put this together so you don't have to be one of the tens of thousands of musicians each year who are never heard of because they haven't launched succesfully. I want you to be in the OTHER group. The group that are know for their succesful launches - the ones that make a good increase in their bottom line.

What will it cost you if your launch is a failure?

	Thousands in printing, duplication and packaging?
	Feeling frustrated and unfulfilled at the lack of sales?
	Feeling left wondering how good your music really is?
	Wondering where to store your CDs, looking at them each day and feeling worse?
	Lack of confidence and self-esteem about your music?
	Feeling like you never ever want to play music again?

It doesn't have to be that way. You could have it anyway you want, really. You just have to know when to get up, see something of great value and take action.

Frankly, the Music Record Launch Process is an amazing thing, and I have been truly touched at some of the results I've seen. At this point I will only say this about the eventual price of the report - all bets are off.

If you have been following along with my launch of this report, you know I planned to eventually price it at $79.00.

The only thing that I will guarantee is that for the next week I will hold the line and keep the price at the introductory rate of $34.00.

Let's put that number in perspective. It is a lot of money - until you start to formulate and take action on the blueprint Record Launch Process.

Once you take action and build momentum using just a few of these strategies, then $34.00 becomes the best investment you will see in a long time. If you have any doubt, just look at the case studies throughout this page.

And all that makes me almost embarrassed to tell you about...

BONUS #1: The Blueprint Checklist on "How To Make A Six Figure Profit Within 24 Hours Of Launching Your Record" (value: $27)

Written in a PDF report, you will discover the seven steps to setting up, managing and launching your music record in order to get you six figure profits on launch day. It's a checklist you have to tick off as you go along. It literally tells you what to do.

BONUS #2: The Music Record Launch Process presentation in audio .MP3 format and downloadable (value: $37)

Not everyone learns by reading. Many, if not most, learn by listening and watching. To ensure I cater for as many people as possible, I've recorded the entire report into .MP3 format. Just download it onto your PC, put into your iPod or another player and listen to it wherever you are.

Priceless, in fact.